How to analyze and track the Keywords - to which an ASIN (product) ranks

Within the framework of the research module we regularly query several million keywords and their search results. A list of the currently queried keywords can be found here:
Number of keywords in the research module

If you would like to know - for which specific keywords an ASIN (product) is available within the
Top 100 search results ranked, you will find instructions here.

The ASIN (product), must first be queried in the Shield Product Research.

1. Insert the ASIN in the field: Value and apply the filter in the next step.

(See screenshot below):

 Bildschirmfoto_2020-02-27_um_12.03.10.png

Now the queried ASIN (product) has been found.

2. Click on the ASIN (product) using the values in the columns ASIN and title (linked in blue).

(See screenshot below):

Bildschirmfoto_2020-02-27_um_12.03.44.png

3. In the vertical menu on the left - now click on the menu item Keywords.

(See screenshot below):

Bildschirmfoto_2020-02-27_um_12.04.07.png

Now a chart appears - which is broken down into 5 different bars:

  • Which keywords have entered the Top 100.
  • Which keywords have improved within the Top 100.
  • Which keywords have not changed at all.
  • Which keywords have not improved within the Top 100.
  • Which keywords were thrown out of the Top 100.

(See screenshot below):

Bildschirmfoto_2020-02-27_um_12.51.42.png

In the data table below the chart, the keywords for which the ASIN was discovered by AMALYZE within the Top 100 search results can now be analyzed by making use of the various KPIs that are displayed here.

(See screenshot below):

 

Bildschirmfoto_2020-02-27_um_13.20.42.png

Further filters can also be set, saved etc. here. - Data records can be exported and much more.

(See screenshot below):

Bildschirmfoto_2020-02-27_um_13.23.29.png

Note:

If you want to learn how to add this and other charts to your Shield Dashboard, just click on the following link: How can I add a chart (widget) to my dashboard?

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